Umbraco & Google Analytics
Firstly, I'm not an SEO person....so don't ask me for SEO advice!
There are plenty of others promising improbably great things, on that front....
However, I was recently asked if I could set up 'Google Analytics' and some customised reports on Umbraco. No problem...So, how do we go about that then? As I said, I'm not an SEO person, so this was relatively new to me...
Firstly, and unsurprisingly, we need a 'Google Analytics' account. These are simple to setup, just go to https://analytics.google.com/analytics/web/ create an account and follow the steps to include the website you require data for.
As part of this process, you should be given a widget of Javascript, which goes in the 'header' of your master page. Once this code is in the header of your master page - it should deliver data to Google Analytics on traffic to all your pages.
Now, it is perfectly possible to review your analytics data via 'Google Analytics' itself. However, it would be cool to view this data within your own Umbraco admin environment. This is where the Umbraco Analytics package come is - get it from here...https://our.umbraco.com/packages/backoffice-extensions/analytics/
Once you have installed the Umbraco Google Analytics package (and set up a user's permissions) a new tab will be visible from the 'pop-out' side nav bar. Click on the new icon and you will be directed to a new page in your Umbraco admin area. From here you can see an overview of your website traffic, derived from the Google Analytics data.
If you want more customised reports, or reports that use data not available from Google Analytics, you might want to take a look at 'PowerBi' from Microsoft - https://powerbi.microsoft.com/en-us/
Power BI is a suite of business analytics tools that allows connection to multiple data sources. So, for example, you could combine your Google Analytics data with data derived from your Umbraco member usage. Then, you could create some sexy charts which would combine and display this data. Which is cool...
Of course, doing something useful with this data is another matter entirely....And being a humble Umbraco developer, beyond my ken....
However, I'm sure someone will be able to make good use of all that data!
